Best B2B Campaign
Winner: Freshfield & Lancashire County Council – #AskForHelp
Highly Commended: Ellis Whittam – Supporting UK businesses through COVID-19
Best B2C Campaign
Jaywing & KCOM – Bigger Than Broadband
Best Food & Drink Campaign
Silverbean & HelloFresh – Feeding the World
Best Not-for-Profit Campaign
MAG & Facebook & U.S. State Department – Explosive Ordnance Risk Education Pilot
Best Professional & Financial Services Campaign
Plinkfizz & DivideBuy – Black Friday & Cyber Monday
Best Property & Construction Campaign
Serotonin & West Tower – Extraordinary Starts Here
Best Retail (on & off-line) Campaign
Catapult PR & The Used Kitchen Company – Stamps of Approval
Best Sport Campaign
The SEO Works & Cricket Retailer – Bowling a corking 1241% return
Best Tourism & Leisure Campaign
Catapult PR & Langley Castle – English Tourism’s Poster ‘Pearl’
Best Health & Beauty Campaign
Hitch Marketing & Passionate about Sexual Health (PaSH) Partnership – ‘HIV: Let’s sort this together’ campaign
Best Education Campaign
Waterfall & University of Leicester – Main Event
Best Small Budget Campaign – under £50k
Winner: Broadcast Revolution & Just Like Us
Highly Commended: First Internet & Kandy King – Sweet Growth
Best Integrated Campaign
Winner: Ponderosa Agency & Hisense – Say Hi
Highly Commended: LIST & FOUND w/J+D Forecasting – Integrated Lead Gen for Pharma
Best Crisis Communications Campaign
Bupa – COVID communications campaign
Best PR Campaign
Catapult PR & Langley Castle – English Tourism’s Poster ‘Pearl’
Best Direct Mail Campaign
Corecom Consulting – Secret Mission Creative Candidate Attraction Campaign
Best Outdoor Advertising Campaign
Cheetham Bell & Soreen – How Soreen used its loaf to become a millennial favourite
Best Social Media Campaign
Delineo & Penguin Random House – Wham! George & Me
Best Sustainable/Green Campaign
Waterfall & University of Gloucestershire – Who Cares? We Do.
Best Use of Content Marketing
Northern Ballet – Pay As You Feel Digital Season
Best Use of Research or Insight Campaign
One Brand Magic & Pets Choice – Webbox Natural ‘Real Pets, Real People, Real Life’ campaign
Best Digital Marketing Campaign
Stein IAS & Tetra Pak – Nourishing Ideas
Best Search Marketing Campaign
Novi.Digital & Property Data – ‘A partnership to improving business growth brick-by-click’
Best In-House Team
LTE Group
Best Small Agency (up to 30 employees)
Winner: BOUTIQUE
Highly Commended: Roland Dransfield
Best Large Agency (31 or more employees)
Big Brand Ideas