The categories below are to celebrate the excellence, creativity and achievements of the marketing industry in the North.
All entries will be judged by our esteemed judging panel, all entries should be based on work between July 2018 - September 2019. Judges will also consider the word count when scoring entries therefore, we strongly advise all entries do not exceed the word limit of 1,000 words per entry.
Judges will be looking for:
• A marketing campaign delivered in the North that has successfully utilised a number of channels to deliver outstanding results;
• A campaign that demonstrates customer insight and relevance to it’s target audience;
• Details of chosen channels and how the campaign was executed;
• A campaign which has reached clear objectives within budget and can demonstrate evidence based results.
Best B2B Campaign
Experience and flair helps the best marketers tap into the mindset of a business and put the right message in front of them at the right time. Whatever strategy you take, communicating business-to-business is no easy feat - and this award recognises the most skilled practitioners.
Best B2C Campaign
How do you truly stand out and compete for the attention of your audience? Only the best B2C marketers know. The winner of this category will have done this capably and confidently, and had a lasting impact with their campaign.
Best Food & Drink Campaign
Does your marketing leave people hungry for more? The winner of the Best Food & Drink Campaign award will have a strategy that stands out among the huge field of dining and drinking. Whatever your flavour of marketing, if you can satisfy their needs, you’ll walk away with the prize.
Best Not-for-Profit Campaign
Drawing volunteers, driving fundraising projects, and championing good causes - marketers make it all happen. To be in with a chance of being named Best Not-For-Profit Campaign, you’ll need to have created something that drove goodwill and generosity.
Best Professional & Financial Services Campaign
How do you communicate the importance and influence of professional and financial services? To create a memorable campaign, you need vision and a full understanding of the topic at hand - and if you can do that, you’ll be rewarded.
Best Property & Construction Campaign
It’s not just bricks and mortar - property and construction campaigns require their own set of building skills. You’ll need to be an all-rounder, creating enthusiasm through video, audio, visuals, copy and more, but you could be a winner.
Best Retail (on and off-line) Campaign
It might sound simple, but getting consumers spending takes a great deal of creativity and skills. A great campaign drives excitement for a product and shows it in its best light - and those that can keep customers returning will be in with a shot of winning.
Best Sport Campaign
If your campaign can get more people behind their local team, experiencing something new, or just lacing up their trainers and getting out to exercise, there’s a good chance of success in this category.
Best Tourism & Leisure Campaign
A tourism and leisure campaign done well can truly make you feel something. The winner of this category will have created something that truly stands out and drives vital conversions.
Best Health & Beauty Campaign
To compete in this category, you need a campaign that’s full of life. Show off your best side and you could go home with the award.
Best CSR Campaign
Compassion and creativity are the keys to a CSR campaign that drives conversations and donations. The winner of this award will show a knack for encouraging generous giving and making a difference, ensuring results and goodwill.
Best Low-Budget Campaign - under £50k
Money isn’t everything - in fact, some of the most memorable campaigns have been done on a shoestring. Vision, variety, and out-of-the-box thinking will make winning this award a reality.
Best TV Commercial Campaign
You’ve had your 30 seconds of fame, but how did you use it? The winner of this award will have caught the audience’s attention and made an impression that’s hard to forget.
Best Direct Mail Campaign
Direct mail still manages to cut through the noise of online marketing - and this award is for those whose imaginative and unforgettable content was good enough to be picked up from doormats.
Best Outdoor Advertising Campaign
As soon as people look up from their phones, there’s a wealth of outdoor advertising opportunities - but only the most memorable will work. If you’ve done something out of the home that stayed on people’s minds, you’re in with a chance of winning.
Best Social Media Campaign
It’s the new battleground - and it can be a struggle to be heard on social. There’s not much room for error, so the winner of this category will show how they’ve successfully condensed their message into just a handful of characters.
Best Sustainable/Green Campaign
Have you created a campaign aimed at making the world a greener place? Showcase your all-important work by entering it for the Best Sustainable/Green Campaign Award.
Best Use of Research or Insight Campaign
Agile and insightful research teams are behind the most memorable campaigns. The winner of this award will have accurately profiled their audience, going above and beyond to understand and engage their target market, paving the way for a successful campaign.
Best Digital Marketing Campaign
Digital means many things to many people, but at the end of the day, only the most capable marketers have the wide skill set needed to make an impact in the digital sphere. If you’ve converted views, to clicks, to sales, the award could be yours.
Best Search Marketing Campaign
This award will be presented to the unsung heroes of the marketing world, those who achieve exceptional results through intricate organic and paid search strategies.
Best In-House Team
This award recognises those outside the agency world - the hardworking, passionate marketers who work in-house, finding exciting ways to drive organic results, make an impression, and achieve conversions.
Best Small Agency (up to 30 employees)
Agility matters - and when you’re a small agency, you can offer responsive service like no other competitor. Only the finest agencies with up to 30 employees, who really make a difference to the marketing sector within the region, will be in with a chance of winning.
Best Large Agency (31 or more employees)
Large agencies make the most of effective teamwork and creativity, and achieve exceptional results in the meantime. Whether national or global, it’s important not to lose perspective - and the winner of this award will have maintained the necessary level of creativity and speed.