The awards will be judged by an esteemed panel of industry leaders and experts. The judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

The 2019 judging panel included:


Michelle Amos

Head of Marketing, University of Salford |

Michelle is the Head of Marketing at the University of Salford, the fastest growing university in the North West.  She has worked for organisations such as the NHS, ACC Liverpool Group and Edinburgh Conference Centre, and has a wealth of experience in both public and private sector, working for over 17 years as a Marketing, Event and Sales professional. She has worked with a variety of brands including NME, Virgin Trains, Liverpool Football Club and Bauer Media and has a diverse event portfolio ranging from the World Health Organisation International Conference to Paul McCartney’s Homecoming concert.


Julian Carter

Regional Director North-Exterion |

Julian Carter has 23 years experience in commercial radio and is more recently Managing Director at Sun FM Radio, having previously been Group Commercial Director at both Wireless Group and GMG Radio he was involved in the creation of the Smooth Radio Brand. Previously Carter had run regional sales teams at both Capital & Century Radio where he launched the station In the North West 20 years ago. Mid September he starts a new role as Regional Sales Director for the North at Exterion Media based in Manchester. 

Stuart Clarke

Co-founder and Festival Director, Leeds Digital Festival |

Stuart is the co-founder of Paceline, a marketing  and PR consultancy, working with firms in the digital, professional services, financial and arts sectors. His 20+ years corporate career saw him running marketing and corporate relationships departments for the likes of Alliance & Leicester, first direct and TD Bank of Canada. He is a non-executive director and adviser to a number of startups, including JigTalk, Synap and Soc, and has helped startups to raise funds, through crowdfunding, angels and VCs. He is also the co-founder and the Festival Director of the Leeds Digital Festival, the largest tech event in the UK. In 2019, the Festival had 240 events and 25,000 attendees, with more tech events in Leeds than in San Francisco, Boston and New York. The annual Tech Nation report saw him named by startups as the most influential person in Leeds.

Dean Cookson

Marketing Director, Purple WiFi |

Dean has been the Marketing Director at award winning, Manchester based WiFi analytics provider Purple for the last 2 years. He is a CIM qualified marketer with more than 16 years’ experience in leading successful Marketing and Sales teams in the B2B technology market.

Lynne Cook

Head of Marketing, Skipton Building Society |

As Head of Marketing for Skipton Building Society, Lynne Cook is responsible for leading the Marketing Strategy to deliver sustainable income and business growth for the benefit of customers and members. Lynne is responsible for driving forward the Society’s customer value proposition through the delivery of consistent branded experiences that reflect customers ever changing needs. She is focused on delivering powerful communications that connect emotionally and rationally with both existing and prospective customers, using wide and diverse channels to land messages. Lynne joined Skipton in 2013 and has been instrumental in driving forward the brand most recently seeing Skipton back on TV with a new campaign after a 10 year absence. Lynne is passionate about understanding customers, using both insight and data to inform Marketing strategy.

With a degree in Communications and a post graduate diploma from the IDM Lynne has had a diverse career in Marketing with 20 years’ experience both agency and client side. As a working mum Lynne plays an active role in supporting the Diversity and Inclusion agenda.


Andrew Diggle

Global Digital Content, Formula 1 |

Andrew is a deeply experienced global media leader, expert in directing large-scale sports and entertainment digital platforms, international fan engagement and commercialisation. 

Currently he oversees global digital content for Formula 1, one of the fastest growing sports across digital platforms in the world. Previously Andrew led Content, Programming and Production at Manchester United, and directed all of its media platforms through unprecedented digital transformation, growth and extension in a ground-breaking commercial and creative environment.

Prior to Sport, Andrew was central in B2B and B2C start-ups in funding and innovation support, and digital publishing in the scientific, medical and reference areas.


Alex Craven

Founder, The Data City - GovTech Startup |

Alex founded digital agency Bloom in 1999. As part of the first wave of digital agencies in the UK Bloom went on to pioneer the development of SEO, Social Media marketing and pay per click advertising going on to launch a marketing technology division ‘Bloom Intelligence’ specialising in applying advanced data science and artificial intelligence to digital media planning and buying. Bloom was acquired in 2016 and since then Alex has been voted ‘Entrepreneur of the year by the Leeds Digital Business community’, invested in and launched a new tech start up ‘The Data City’ which was identified as a top 3 start up by Tech nations ‘Rising stars’ programme and finally Alex is also an investor in a rare whisky bottling company The Sipping Shed.  

Mark Dolan

Client Services Director, Media Agency Group |

Mark Dolan is the Client Services Director of Media Agency Group (MAG) and has been with the business for over 10 years

He plays an integral role in developing the group's business strategy and executing successful mixed media campaigns.

Mark has been fortunate enough to work with an array of amazing start-ups as well as some of the world’s most recognisable brands.

He is focused on providing clients with detailed intelligence and facts based on data that will improve media effectiveness and providing brands with true scalable media growth models.

In his earlier career Mark was a pro-golfer and so enjoys spending what free time he has either perfecting his handicap or with his young family.


Ewan Douglas

Ewan Douglas, Head of Nations & Regions Sales |

Ewan leads the Channel 4 Nations & Regions commercial business based in Manchester, working with advertisers, agencies and producers across the breadth of the UK & Ireland. He is passionate about television and believes connecting brands with  high quality  programmes  and  mass audiences is enormously powerful. Ewan and his team partner advertisers across; spot advertising , sponsorship, digital, AFP, product placement and content creation.
Ewan is a strong advocate of the talent that thrives in the creative industries across all parts of the UK. Prior to joining Channel 4 he held a series of roles with Scottish Television.

Michael Fryer

Marketing and Communications Manager, GC Business Growth Hub |
Having started out as an online journalist with the Press Association and Sky Sports over several years, Michael was assistant editor and e-newsletter editor for industry leading b2b travel retail publisher The Moodie Report before spending nine years in marketing and communications at international landmine non-profit, Mines Advisory Group (MAG).
He has been Sectors Marketing and Communications Manager at GC Business Growth Hub, part of the Growth Company, since April 2017, and is "proud to work at an organisation that makes such a positive difference to small and medium sized enterprises in Greater Manchester.

Jacqui Gay

Head of Communications, Hull City Council |

As Head of Communications for Hull City Council, Jacqui leads an award winning PR & Marketing team and since 2013 has worked as strategic communications and positioning lead for UK City of Culture from bidding through to delivery and legacy.  She has more than 20 years’ experience working at a senior level in the public, private and third sectors, ranging from consumer PR for major brands to leading communications and engagement on major regeneration and housing market renewal projects.


E-commerce Director, Harry Hall International |

Previously voted as one of the UK's Top 30 Women in Digital Under 30. A specialist in Social Media and Digital Brand Strategy, Kristal is an award winning, strategic and experienced digital marketing expert. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a decade developing digital solutions for some of the UK’s biggest brands.

Gary Jenkins

Co-owner and Director, No Brainer |
Gary is co-owner and director of No Brainer, an award-winning PR, social media and content marketing agency based in Cheshire. 
Gary is a former news journalist and corporate communications specialist. Formerly Senior Communications Officer at Warrington Borough Council, Gary moved on to become Head of Communications at Merseytravel in Liverpool and then latterly Vice President of Corporate Affairs at Bank of America in Chester, before setting up No Brainer with his business partner Lee Cullen in 2015.
No Brainer has been named one of the UK’s hottest Start Ups (Start Ups 100 Index 2017), it was nominated for a British Small Business Award, and is currently the Chartered Institute of PR’s Outstanding Small PR Consultancy (Silver winner) and PRmoment’s Best New Agency in the North of England, Scotland and Northern Ireland.

Nikki Kitchen

Founder and Managing Director, Purple Riot |

Nikki Kitchen is the Founder and Managing Director at multi-award-winning marketing and PR agency, Purple Riot. Established in 2012, Purple Riot specialises in marketing communications, strategic PR, stylish content and live experiences, and works with multiple sectors including fashion, lifestyle, leisure and a variety of B2B businesses. 

Nikki has 17 years’ experience in marketing communications and specialises in integrated strategy, creative events and PR.  Before starting her own agency in 2012, she spent 10 years working in senior marketing roles for national retail and property businesses including House of Fraser and Hammerson and after university began her career agency-side specialising in shopping centre marketing and large-scale corporate event management.

Richard Kenyon

Director of Marketing & Communications, Everton Football Club |

Richard was appointed Director of Marketing and Communications in January 2014 following an interim consultancy role with the Club.

He arrived at Everton from Kenyon Fraser which - initially as Managing Director and then as Chief Executive - he built into one of the leading marketing and communications agencies in the North and one of the fastest-growing in the UK. A lifelong Evertonian, his role is to oversee and drive Marketing, Insight, Corporate Communications, PR and Media functions, Fan Services and the Club’s Fan Centre. Richard previously worked for the PFA and MLS and acted as Interim Head of Marketing and Communications for The Jockey Club in the North West and the Grand National. He has also worked closely with the R&A on golf’s oldest major, the Open Championship.

Richard is Chair of the Chartered Institute of Marketing in the North West and a Chartered Fellow of the Institute.

Jane McMillan

Head of Marketing Communications, Warburtons Ltd |
Jane has led the Marketing Communications team at leading FMCG brand, Warburtons, since 2016 and is responsible for overseeing all elements of the marketing mix including brand campaigns, social media and PR. Working with agencies and the team, Jane has spearheaded the development of the industry recognised block busting above the line campaigns featuring Sylvester Stallone, The Muppets, Peter Kay and Robert De Niro helping to drive brand love, presence and stand out for the brand.
Jane has been at Warburtons for 15 years and has held various roles within the marketing team, prior to joining the family business, she worked in PR agencies within the North West.

Robert McClements MBA FRSA

President, Creative Digital Industries (CDi) |

Robert is President of Creative Digital Industries (CDi) which he established as a Special Interest Group of the BPIF. It is a focal point for an 800-strong network ranging through brand owners, agencies and independent designers and printers in the marketing communications chain. The network’s annual Visual Media Conference attracts international speakers and delegates and addresses the current case studies and future-scoping of the emerging technologies and strategies.

Robert’s marketing career began in advertising and moved rapidly into corporate identity where he became managing director of two small subsidiary companies in Allied Domecq working with the likes of McColl and Conran. Intent on providing a full-service proposition he established printing and point-of-sale manufacturing facility that counted Guinness and Mercedes among its client list.

Following an MBA that led to him to becoming a director of the Bradford Management Centre he franchised its programmes in the Middle East and ran the BBC Executive Programmes.

Robert has a portfolio of clients who he advises as a non-executive director in strategic development, succession planning and leadership. He is a wind-surfer and in his spare time once took part in the classic car rally from Peking to Paris – but that’s another story.

He is a Freeman of the City of London and Liveryman of the Stationers’ Company.

Anil Patel

Marketing and eCommerce Director, Moda in Pelle |

As Marketing and eCommerce Director Anils takes full ownership of the P&L and lead all Omni Channel including marketing activities across an estate of 50 stores.

Anil has an excellent balance of commercial experience and academic knowledge; educated to degree and MBA level. In his previous roles Anil has acquired a broad range of skills, from running my own business to managing budgets in excess of £5m and sales of over £30m. Anil specialises in business turnaround and transformation and have a proven track record of delivering results.



Anthony Patterson is Professor of Marketing at the University of Liverpool. His research amounts to an assorted mix of qualitative and interpretive projects, all of which tend to focus on providing a snapshot of current cultural practices in consumption and artfully exploring how these phenomena impact on consumer behaviour. He received his Ph.D. in marketing from the University of Ulster. Anthony’s research has appeared in Journal of Business Research, Psychology & Marketing, Marketing Theory and the Journal of Marketing Management, among many others. He serves on the editorial boards of the Journal of Marketing Management, Marketing Theory, International Journal of Culture, Tourism and Hospitality Research and Arts Marketing: An International Journal. In 2011 he co-chaired the Academy of Marketing Annual Conference, and since then as continued to serve on the Academy of Marketing Committee as its Secretary. In 2014 he chaired the Marketing Transformation: Rethinking marketing, Digital First practitioner conference.  His teaching interests are in the area of consumer behaviour, research methodology and critical marketing.

Steve Seddon

Marketing Director, Specialist Leisure Group |

Steven is an independent Marketing Consultant with over 20 years’ experience in the travel and leisure industry. During his career, Steven has worked for Tui, Virgin, Monarch, Scenic and Emerald Waterways and held Marketing Director roles with Kuoni and Shearings.  In 2018 Steven established his own marketing consultancy to provide strategic marketing and digital consultancy to the travel industry, from creative brand strategies through to tactical campaigns, website development and marketing audits.  Steven is currently working as a Brand Consultant for On the Beach having previously advised Stagecoach on their digital strategy.

Will Stone MCIPR, FRSA

Will Stone, Marketing and Communications Manager, Atmos International |
Will Stone is a storyteller for business with more than 25 years experience working in the corporate and public sectors.
Starting out in journalism, he has worked agency-side and led communications for global forestry company UPM ( He has worked with leading publishers and magazines including Wallpaper* and Monocle, as well as with renowned designer Tom Dixon. Will has run events across Europe including Capital Market Days, World Magazine Congresses in London and Rome, and exhibitions across the UK. He also has extensive experience of working with devolved governments and the Finnish Ambassador for the UK. 
He was a freelance consultant for over five years working with tech businesses including a number of his own start-ups in wireless charging and image recognition. Focusing on brand strategy and storytelling, Will has also delivered digital business training programmes within education.
Will was one of the founding judges for the Northern Marketing Awards.

Mick Style

CEO of Wavemaker North. |

Wavemaker North is just 18 months old, launched in January 2018 following the global merger of MEC and Maxus - and MEC’s Manchester office became Wavemaker North. Mick was previously MD of MEC in Manchester for 12 years, having previously run the Broadcast Department at the agency. Wavemaker is a multiple award winning agency servicing clients throughout the UK with a simple purpose - to create impact for our clients and our people.  

The agency has grown from a media and digital planning and buying agency, accelerating into search, performance, technology, social and content marketing services.

Mick says: ‘I’m proud to lead an amazing and talented team in helping solve a greater share of our clients’ problems, and in continuing to grow our capabilities and our business. We are really proud to be Prolific North’s Integrated Agency of the Year AND Content Team of the Year for 2019’.

‘I’m a fell-bred Cumbrian, passionate cyclist and cyclo-cross obsessive, lover of music and most importantly proud Dad to Charlotte.

Karen Webber

Founder, Goodness Marketing |

Karen Webber does marketing for goodness' sake at Goodness Marketing. She works with organisations that are trying to make the world a better place, helping them with effective, ethical marketing strategies, coaching and training. Karen also helps organise the #SKCreative meetups and marketing retreats.

Karen has been a Northern Marketing Awards judge since the inception of the awards. Find her on Twitter or LinkedIn


Justin Wilson

Marketing and Campaigns Manager, The University of Manchester |

Justin Wilson is a Marketing and Campaigns Manager at The University of Manchester where he has worked for four and a half years. Justin and his team are responsible for all online and offline marketing output for The Faculty of Biology, Medicine and Health, a part of the University which is home to more than 11,000 students and 3,200 staff.

Prior to working in higher education, he has worked in the charity sector, automotive, event management, financial services and for 12 years in FMCG at Coca-Cola. He has worked extensively in both B2B and B2C environments over the last 20 years.

Outside work, Justin loves spending time with wife Sarah and 4-year-old son Joseph, as well as playing the guitar, bike riding and watching his favourite football team, West Ham United, a consistent source of stress and disappointment for well over 3 decades.

Ian Wilson

Marketing Director, Peel L&P |

With over 20 years marketing experience, acquired through in-house and agency roles, I am a creative, strategic and multi-disciplined marketing professional with a proven track record of creating effective teams focussed on digital marketing, brand development, design, social media, PR, events and internal communications. 

Having specialised in marketing for the property development / regeneration sector I understand the value of targeted placemaking strategies to connect communities and customers with a strong brand proposition of a physical place. These strategies are underpinned by a compelling customer proposition and insightful engagement supported by design-centric user-friendly spaces and a people-first integration of technology. I have been employed by three of the UK’s leading regeneration, residential and commercial development companies, Peel L&P, Urban Splash and Bruntwood, delivering effective marketing communications for regional and national portfolios. 

Lisa Wood

Head of Communications, Now Healthcare Group |

A communications specialist with extensive experience of building brands through, strategy, story-telling, events and marketing.

Lisa spent 8 years working on the internationally renowned MediaCityUK development (living in hard hat and wellies for most of the early part!), playing an integral role in developing and growing the global brand and managing negative media coverage.

She was involved with some of the biggest commercial property deals in Manchester - including the establishment of BBC North and the relocation of ITV and Coronation Street.

She is now Head of Communications for the Now Healthcare Group, a digital health business with a mission to change the health of the nation through technology.

Lisa is also an elected council member for the PRCA and is involved in the Northern committee.