Judging Criteria


Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form. These will be combined to give an overall score for each entry. All judges’ pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category. The shortlists will be announced on the 1 October 2020. The winners will be announced at the awards ceremony on 4 November 2020.

The awards will be judged by some of the biggest names in the Northern creative industries. Click here to see this year’s judging panel.

4 SEPTEMBER

Entry Deadline

30 SEPTEMBER

Judging Session

1 OCTOBER

Shortlist Announcement

4 NOVEMBER

Awards Ceremony

Campaign Awards Criteria

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between July 2019 - September 2020.

Each entry must include information under the following headings:

  • Total budget & objectives

  • Target audience & strategy

  • Implementation & creativity

  • Results & evaluation

  • Why you think you should win


Any entries that do not include information under all of these headings will be marked down. If appropriate, you may upload 3 supporting documents.

Team / Agency Awards Criteria

The judges will be looking for evidence of great teamwork, creativity, effective implementation and tangible and demonstrable results in the team / agency award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words and should focus on work completed between July 2019 - September 2020.

Each entry must include information under the following headings:

  • Details of the team / agency

  • Team / agency objectives

  • Recent campaign example

  • Recent achievements

  • Challenges

  • Why you think your entry should win


Any entries that do not include information under all of these headings will be marked down.

Supporting Material

If appropriate, you may upload up to three pieces of supporting material along with your entry. These can be in JPEG, PDF or Microsoft Word and must be under 2MB and could include items such as:

  • Audited accounts

  • Team CV's

  • Training and development records

  • Copies of media coverage

  • Media evaluation

  • Client references

  • RAJAR / ABC circulation figures

  • Website analytics

  • Testimonials

  • Videos

  • Publications

  • Marketing materials

  • Photography

  • Weblinks

  • Market research findings

Confidentiality

All materials will remain confidential to the judges. Winning case studies may be used in post-event materials to promote best practice but permission will be sought from entrants before publishing these.